What is the best CMS for building microsites?

Posted by Jared Grabill in cms microsites

The microsite: a small website that can pack a big punch, and one of the newest tools brands are utilizing to capture leads, build loyalty, and grow brands. With a higher engagement rate than simple landing pages, it’s no surprise that they have found a place in the arsenal of most leading-edge marketing agencies.

Many times, these sites are ephemeral; existing only briefly around special events or marketing campaigns. Keeping up with these deployments using traditional means—by hand coding HTML and uploading to a web server—is a cumbersome task, and one of the main reasons many agencies must rely on a technology partner.

At some point, the need to evaluate solutions like content management systems and specialized platforms to solve these problems becomes clear, but what exactly is the best approach?

The challenges around microsites

One of the most challenging aspects of deploying microsites is keeping up with the inevitable flux of changes from a client. Teams must have the tools in place to move fast—making content changes and getting them approved by the client, quickly. Even with a slick commit-to-deploy dev-ops pipeline, it can be burdensome to keep up with these small, frequently updated sites. Landing page builders can make pushing out content easier in this area, but they cater to simple, stand-alone pages, not to experience-first microsites.

Not only must these sites be rolled out quickly, but they must also stand up to the high traffic brought in from marketing campaigns and ad buys

Huge spike in Google Analytics traffic

Another challenge faced in microsites is the need to handle large bursts of traffic. Not only must these sites be rolled out quickly, but they must also stand up to the high traffic brought in from marketing campaigns and ad buys. If a site fails in these crucial moments, it can mean a lost customer, or worse, lost revenue. It is very easy to overload and bring down a WordPress server, and rolling out a redundant architecture is overkill for our task. If an overloaded microsite is on a shared server with other client sites, is that a risk you are willing to take?

This brings us to the challenge of deployment and infrastructure. Since these are stand-alone sites, they need all the infrastructure of a normal website, but need to fit within a smaller budget. If your client wants to see a staged version privately before going live, you can double that effort. Rolling out a separate instance of WordPress for each microsite simply isn’t practical.

But there is hope. These are areas where the right CMS can help.

What to look for in a CMS for a microsite

If you are still hand coding HTML and uploading it to a web server (or relying on an expensive technology partner to do that for you) then read on!

The ideal CMS for a microsite should:

  1. Allow easy publishing, preferably with just a few clicks
  2. Allow staging a new site in just a few minutes, not days or weeks
  3. Permit easy content editing and allow designers to craft pages that fully capture the brand’s requirements
  4. Streamline the review process to get content changes approved faster
  5. Allow you to build a library of reusable content and even create templates as a starting point for future sites (Starting from scratch is wasted effort!)
  6. Finally, be hosted on robust infrastructure that is both cost effective and can scale to meet large bursts of traffic

At Logicdrop, we have been busy crafting the ideal CMS to empower marketers with a platform that meets these features and much, much more. Because it was designed by marketers, for marketers, we are confident that our PageSpark platform will fuel your team to roll out gorgeous, engaging microsites in record time.

For a limited time only, get in on this early release and enjoy one month free.

cms microsites

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